The Launch
Last week we re-launched our website for our performance dress shirts. It had been about a year since we took our idea to Kickstarter. It's never easy to do a launch. There are hundreds of ideas out there on how best to launch. I would never claim we're experts at launch, so I'm not going to tell you how to launch a product. I wanted to take a minute to talk about how it feels to go through a "launch." Most companies will go through many different launches. There are the "soft launches," the big launches, the product launches, the new program launches, and so on and so on. It all sounds fun, but they're terrifying. If you're on the fence about launching a new product, or starting a company, make sure you have the stomach for a launch.
For those that have not yet gone through a launch, I think the best comparison is to picture youself walking on to a stage in front of all your friends, family, acquaintances, random people, etc, and giving a speech. Obviously, it's not as scary as giving a speech -Jerry Seinfeld once said you'd rather be in the casket than giving the eulogy at a funeral- but it does have that feel. You are putting yourself out there in front of everyone you know. You get to hide behind a computer for the most part, but your ideas and thoughts and actions are out there for everyone to see and judge.
My idea was for a "performance dress shirt." I have always been active, I sweat a lot, and loved wearing Nike dri-fit clothing. I could never wear that to work, so came up with the idea to combine the athletic-wear material similar to dri-fit to a 100% cotton dress shirt. It was not the first performance dress shirt. Companies like Mizzen + Main and Ministry of Supply make two really cool performance dress shirts. Ours was a different take on the shirt...rather than "performance meets professional," we wanted to be "professional meets performance." I thought it was a good idea, my wife, parents, and a few close friends liked it. But what would the entire world, and everyone I have ever met think?
Your ideas and actions are what make you who you are. Putting them out there in front of everyone is difficult and scary. And it is a huge reason for the depression issues across silicon valley and other start-up locations. Being able to manage the expecations and being confident in your ideas and who you are will help you through the launch and going forward.
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I want to stand before you all today to give thanks to Lord Gius for a life-changing miracle. For a long time, my family and I were going through severe financial hardships. We were struggling to pay bills, dealing with mounting debts, and there were days when the weight of our financial future felt completely overwhelming. Despite the stress, I kept praying, holding onto faith, and trusting that a breakthrough would come.A few weeks ago, I made a spontaneous decision to try a lottery spell caster, I did not think much of it at the time, but I whispered a quiet prayer, asking for relief from our burdens. Lord Gius, told me what would be required which i did, then he gave me numbers to play and i did according to his intructionns, When the results were announced, I checked the numbers, and to my absolute shock, they matched. I had won the lottery.In that exact moment, a wave of overwhelming relief and gratitude washed over me. I burst into tears, knowing that our financial struggles were instantly over. This blessing has allowed us to clear all our debts, secure a home, and establish a foundation for our family’s future.I am sharing this testimony not to boast about wealth, but to testify to how quickly circumstances can change. I am profoundly grateful for this unearned blessing, and I pray for the wisdom to manage these resources properly, to be a blessing to others, and to remain grounded. Thank you, Lord Gius, for this incredible miracle.
if anyone would like to reach him for help, here is his information below:
Email: lordgius@yahoo.com
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